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Creating Media Attention
Media Services
- Build & execute your company’s earned media strategy: Actively plans and conducts public relations strategy/program which is designed to create and maintain a favorable public image. Plans and directs development and communication of information designed to keep public informed of employer’s programs, accomplishments, or point of view.
- Arranges for public relations efforts in order to meet needs, objectives, and policies of individual, special interest group, business concern, nonprofit organization, or governmental agency.
- Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or tape recordings to media representatives and other persons who may be interested in learning about or publicizing your companies activities or message.
- Drive communications associated with major events
- Arranges for and conducts public-contact programs designed to meet your companies objectives, utilizing knowledge of changing attitudes and opinions of consumers, clients, employees, or other interest groups.
- Support Lead Generation & Product Marketing teams with communications support.
- Establish media relations with key publishers/editors/influencers who target our clients & prospects
- Drive the distribution of press releases
- Purchases advertising space and time as required.
- Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or tape recordings to media representatives and other persons who may be interested in learning about or publicizing your companies activities or message.
- Identify and recommends ideas to promote goodwill through such publicity efforts as speeches, exhibits, films, tours, and question/answer sessions.
- Lead and/or support projects that can vary in size & scope & ensure communications plans & deliverables align to business partner needs.
- Researches data, create ideas, write copy, lay out artwork, contact media representatives, or represent your company directly before general public.
- Monitor & report on competitor earned media activity
- Provide media training as necessary for executives; create earned media opportunities
- Monitoring industry trends to continue enhancing your companies external communications strategy
- Tracking & reporting on earned media metrics
